Taco Bell: DirectDaniella.com

Taco Bell partnered with Sports Illustrated for the 2008 swimsuit issue. This campaign is all about the need for a photographer during a swimsuit photoshoot of Daniella Sarahyba. On the site users were put into a one-on-one photoshoot with Daniella. They could pick locations, props and actions for their shoot. After that a video in first person POV of the photoshoot allows users to take pictures at any moment and any part of the video. Once done with the shoot users could save their hi-res photos and use them as wallpapers (or whatever else they want to do with them).

>> View Site








Taco Bell: Fourthmeal.com

This site was created for Fourthmeal, the late-night meal between dinner and breakfast. On the site users meet Nick, driver of the Fourthmeal Taxi company. Users can upload their wild midnight stories at a confessional and use a Yahoo Maps-driven interface to tell their friends about the best late-night hotspots. And if you have comments about Nick’s driving, give the toll-free line a call.

Also featured in Adweek and Creativity Magazine.

>> View Site








Taco Bell: Carne Asada Improv (Superbowl XLI)

As part of an intergrated campaign for Super Bowl XLI we created a microsite based around the Superbowl spot. The spot was about two lions discussing the proper method of “rolling their r’s” in Spanish. On the site fans could create their own comical dialogue and engage in a series of tit-for-tat one liners with the lions acting as the comic straight man. Once a visitor has created a custom “lions improv,” they can view it and then send along to a friend.








Taco Bell: Emoto-Bot 4000 Microsite

He's just a love machine. A microsite created to help others fall in love. Based on the prodcut strategy “fall in love with Cheesey Melts.” The Emot0-Bot 4000 creates a ‘mad libs’ style loveletter for you to send to a loved one, a new love and a secret love.

Actual
>>View Site








Taco Bell: Taco Fu Advergame

An advergame that got over 1 million plays in the first two weeks of launch. Right now it has OVER 3.5 Million plays and still growing. Featured in Ad Age Magazine.

ADTECH People's Choice Award for Best use of Rich Media.

>> View Site








Coors Light: Coorslight.com










Kraft Easy Mac : U-Starvin.com Interface Design

Targeted at the Easy Mac eating college student. The interface took on the look and function of a student bulletin board at the dorms. If a user clicked a flyer it took them to a different room in the dorm. Site live 2005.








Discover Card: Microsite

A microsite created to emphasize the great security Discover Card has for online shopping. Discover Card uses a fake credit card number when purchasing online, its like having your own stunt double for online shopping.








Motorola & House of Blues: Promo

Motorola & House Of Blues partnered up to create a "scavenger hunt" based around SMS and their new phone models. Users registered on the site to start recieveing sms clues. Once they recieved clues, they must then go to the HOB to solve and answer.








Ivan Alan Jewels: IvanAlanJewels.com

Redesign of the site. As well as creating a "Build Your Own Necklace" application, meant to give shoppers (women) a truly personal experience. It also featured a "send to a friend" to hint at the exact necklace they may want for lets say a birthday.

>> View Site








Coors Light : COLD WAR Online Campaign

There is a war out there, the beer COLD WAR. And Coors Light is leading the charge. A microsite was created around the idea of a covert mountain lab that created groundbreaking inventions to help the fight. Rich media Online banners also drove traffic to the secret lab.








Smokey Bear : Downloadable Banners

Users can download a Smokey Bear mask from the banner, so they too can get their smokey on.








Smokey Bear : Banners

To create awareness online that careless smokers can cause wildfires. Two banners interact with one another in abrupt way. The second interactive banner asked users to take an ATV for a joy ride in dry brush. Sometimes fun and games can cause unlikely results.








Smokey Bear : Google Maps Online Advertising

When users searched locations on Google maps -depending on what they searched for– they'd see a wildfire burning.