Moleskine Journals: Print Campaign

The iconic and cult Moleskine Journals are historically known as the choice sketch book of Ernest Hemmingway and Van Gogh. In this campaign Moleskine is “Where Great Ideas Start."

Moleskine Journals: Outdoor

This outdoor board gave people a place for them to start their great idea.
Copy: “START YOUR BIG IDEA...”

Optimum Nutrition : Whey Gold Standard Print

Optimum Nutrition makes bodybuilding supplements for those guys with thick necks and freaky-big biceps. This interactive print campaign is for 100% Whey Gold Standard, a muscle building protein. The campaign is meant to inspire the normal guy to become bigger, by comparing their body parts to actual size bodybuilder body parts.

Optimum Nutrition : Ambient

This ambient campaign was targeted at the big guy, the type that could lift a Buick, the type that looks at the world as one giant gym. Excercise instructions were placed on out-of-the-norm heavy objects out in the world.

Optimum Nutrition : Pro Complex Print Promo.

In order to redeem the coupon for a free sample of Pro Complex, bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine to Optimum Nutrition.

Optimum Nutrition : In-Gym Ambient

A message from Optimum Nutrition was placed under the heaviest weights on workout machines, where only the big guys would see them.

Optimum Nutrition : In-Gym Ambient

A message from Optimum Nutrition was placed under the bench press, where only bodybuilders could see it when on the bench. The message was meant to help motivate them to lift more.

Optimum Nutrition : In-Gym Ambient

A message from Optimum Nutrition was placed under the lightest weights on the machine. The message was meant to help motivate them to lift more.

Taco Bell : National TV Spot

Directed by: JOHN O'HAGAN @ RSA Films

Taco Bell : Fresco Print Campaign

Targeted at men and their view on low fat foods as being tasteless garbage. But with Taco Bell's Fresco Menu men no longer have to sacrifice taste to eat healthier. COPY: "Eating better doesn't have to be tasteless."

Taco Bell: Print Campaign

As part of the Direct Daniella intergrated campaign 3 consecutive print ads in the 2008 Sports Illustrated Magazine had missing pictures of swimsuit model Daniella Sarahyba. The missing photos drove traffic to directdaniella.com. Where people could be the photographer in a interactive one-on-one phootshoot with her.

Lazy Mutt Farmhouse Ale : Outdoor

An outdoor campaign for the launch of Lazy Mutt to create awareness of it’s soon to be famous, 8-Pack.

Lazy Mutt Farmhouse Ale : Print

A print ad created for the launch of Lazy Mutt Farmhouse Ale. It’s Man’s Best Friend,

Smokey Bear : Bus Shelter

The headline draws people in closer to read it and once they got closer, using Bluetooth™ technology a sms text message is sent to the persons phone.

COPY: "Wildfires are...as unexpected as the text message you just recieved.

Smokey Bear : Outdoor

To get people to notice the message of Smokey. The billboard gave off eco-friendly smoke into the air.

Guitar Center : Print Campaign

This print campaign talks to guitarists in their language, using tablature (a musical notation designed for the guitar).


AD #1: "Beer's free for the band."

AD #2: "New Girlfriend."

Ad #3: "GOOD NIGHT SEATTLE!"

AIR Guitar Center : Ambient

Welcome To the Air Guitar Center where there’s only one rule: No air soloing the intro to Stairway.